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Lolita Dutta (Creative Director)


Graduated from the National Institute of Design, from the faculty of Visual Communication with specialization in Exhibition Design, Lolita has been working from 1982 in the area of Communication Design.

She co-founded and successfully ran a design firm from 1992 till 99. The area of expertise extended from Exhibitions to Graphic Design, Advertising, Retail and Film Design.

She has worked for various large and small clients in her career spanning over two decades including several Ministries of Govt. of India, e.g. Department of Culture, Department of Science and Technology, Ministry of Education, Ministry of Telecom, Ministry of Women and Child Welfare etc as well as large private sector companies like SONY, CII, Anand Group, Cannon, Modi Xerox, JCT, and many other IT and Textile firms.

She has worked on campaigns ranging from NGOs to Retail Business; In-Shop displays; to channels like the National Geographic and Discovery for a series of films as a Scenic and Costume Director.

She has been active in Academics since 92, teaching and doing curriculum development for Design as well as Creative Communications programs for several institutes e.g. EMPI, Amity, School of Convergence, Apeejay Institutions and NIFT etc.

She concurrently holds the position of Head - Department of Design at the National Institute of Advertising and at INK Advertising.


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