360 Degree Solutions
Advertising Industry Scenario 2009
Indian Media Spend up 15% in 2009-10

The recent study predicts that in 2009 India will become the 15th largest advertising market worldwide, rising to that spot from 26th place in 2000. Globally, measured advertising investment has grown by almost 50 percent since that time, rising to a projected $496 billion in 2008 compared to $333 billion in 2000. In the same time period, ad expenditures in India have nearly quadrupled, from $1.5 billion to this year’s projected $5.6 billion.

Global ad investment is expected to rise 5.8 percent in 2008 (to $496 billion) and 4.5 percent in 2009 (to $518 billion). With slow-to-no growth in the developed world, India will be contributing one in 20 of all new ad dollars expected in 2009, making it the third largest developing ad economy in the world behind China (one dollar in three) and Russia (one in 10).

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